Somehow corporate folks got this idea that if they called something a "blog" it would immediately make it hip and cool and creative and collaborative.
Here's an excerpt from an email I recently received.
BLOG, BLOG. BLOG... all of your ideas before *May 23rd* while keeping in mind that ...[snip]
Need I say that in reality, we're not even being asked to blog per se, but rather to post comments to an existing internal corporate blog entry?
So far, four people were moved to "blog".