2009-02-09

Women will gladly slave away in the kitchen, provided you bring them flowers

Flower industry is promoting their product by celebrating stereotypical gender roles. I am seeing this and the other two variations of the ad everywhere in Berlin, this one being the most offensive. They usually have names filled in on the dotted lines. I copied this graphic from the official campaign web site.

Translation of the copy:

Dear .......
I will no longer wash the dishes. Should you need a glass tonight, take the flower vase, not like we're using it around here anyway.
Yours, ..........

The seal with the thumbs-up on it says "Recht auf blumen" -- "Right to get flowers."

Yepp. Want those wenches doing chores without complaint, go buy some flowers, dude!