Gender profiling... There's no way to do it right

So I signed up for a "Corporate Perks" program through the benefits provided by my employer. They said if I signed up today, I may win a Kindle.

Anyways, I went in there, and here's how they present the "Everyday Savings" screen. Some categories are highlighted in bold type, and some aren't. Just so you know, the non-bolded categories also contain special offers. I even selected one of those to take the screenshot for ya, peeps. You see anything funny about what categories got highlighted?

  • Beauty & Fragrance
  • Flowers & Gifts
  • Food & Wine
  • Health & Wellness.

Notice a pattern there?


The pattern I notice is that stereotypically female "interests" are highlighted for me. I tried finding different reasons to explain this selection, but could not. So this is my story and I am sticking to it.

Oh, and just to be clear: I don't care for being profiled. Be it by my gender, age, nationality, race, or profession. It's never fun.