Marketing wisdom from the Taber Report

This is so common-sense, and simple, and so awesome in its simplicity, that I had to share it here. In hopes more marketing will be done like this.

Effectiveness Comes from Credibility and Influence, not Control

If you're trying to influence the customer, you have to be much more attentive to their needs and perceptions. You need to send them information they care about, and even invited you to send. You need to build your stature as a source of industry best practices, not just "the best product." Even if all you do is sell product, the goal is to be viewed as a credible resource, not just a purveyor. Being a market leader means:

Read full post here.


  1. good god i would love to see marketing done this way. please.

  2. Luke, some of us actually DO work like that. :)