With the price tag of $14.99, it may not even qualify for the cheap category. And while it is quite decent indeed, robust, and very tannic, it lacks the rich finish of a truly great Rioja.
It will go well with lamb or duck, but I would not pour it to be enjoyed without a meal.
I will probably keep buying it from time to time, like I have to date, because I keep forgetting how thoroughly unremarkable this wine is. And the bottle looks real nifty. Here's hoping I will remember next time.